Here's a simple description of how featured ads work:, and malaysia phone number library you should too. The goal: to make you feel like you're missing out on something. Psychology: People trust other people's choices and don't want to be left out. A simple version of a featured ad is an image and text that shows a lot of people are excited about using your product. Think about social media ads of happy people using new phones, social media posts filled with positive comments, or images of influential football players sipping the latest sports drink.

When people see this information, they are attracted to the idea of buying the product and joining the crowd. To make this idea more concrete, let's go back to an example. The company developed a popular advertising strategy using a combination of three strategies. The company first partnered with celebrities to promote its wearable trackers as the next big thing. It's not just athletes; these are other people. They were worn by Sarah Jessica Parker and Will Smith to appeal to a variety of audiences.