Saatchi & Saatchi Against Alzheimer's Disease

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This is not the first time that creative agency Saatchi & Saatchi Paris has developed concepts for public service announcements dedicated to the fight against Alzheimer's disease (usually a disease that causes partial or complete memory loss and dementia in older people). The 2007 campaign "In France, one million people cannot master their memories", like subsequent works by Saatchi & Saatchi, was created for the French public association France Alzheimer.

"In France, one million people can't get hold of their memories"In France, one million people can't get hold of their memories"The 2009 social campaign with the same slogan "In France, one rich people database million people can't get hold of their memories" is a continuation:"In France, one million people can't get hold of their memories"In France, one million people can't get hold of their memories"In France, one million people can't get hold of their memories"

In September 2010, Saatchi & Saatchi Paris addressed the same problem from a different angle: old people need help from young people to cope with illness. The slogan of the new social campaign: "Without your support, her fight is already lost".



"Without your support, her fight is already lost"

"Without your support, her fight is already lost"

"Without your support, his fight is already lost"

"Without your support, his fight is already lost"

social advertising , Saatchi & Saatchi Paris
Author: Elena Egina