Send reminder emails to participants

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5. Reduce non-functional links I think many companies experiment with changing the main visual or button placement to improve the results of their emails. If the purpose of the email is to get conversions, it is important to have a perspective that improves the effectiveness of the email as a whole and to reduce links that do not lead to achieving the goal . For example, we recommend that you carefully consider whether the "Special Feature" and "User Guide" placed below the "Purchase Here" CTA button are really necessary information.


This is especially true if the banner design of the link venezuela telegram database that does not lead to achieving the goal is excellent and is often clicked on. We recommend that you check Google Analytics to see if there are any banners or content that have a low CVR (that is, that are not leading to purchases). If there are any parts that are generating a lot of clicks but not leading to conversions , you should boldly delete them and test them for a certain period of time.


[Effectiveness verification] 6. Not only open rates but also absolute numbers are important I think the most common consultation I have received from people in charge of operations is "I want to increase the open rate." Each time, I have felt a sense of incongruity that the open rate is merely a "rate," yet the "rate" is the only thing people pay attention to, leaving aside the absolute number . I would like to take another look at this common desire to "increase open rates" from the perspective of how it contributes to business, and organize it in a way that distances itself from the trend of "just increase open rates.